targeted marketing with cpe price reduction

专利摘要:
COMMERCIALIZATION DIRECTED WITH PRICE REDUCTION OF CPE. Systems and methods are described that make it easier to encourage sellers to give greater discounts on items or services offered or advertised to specific customers on a third party website in exchange for reduced advertising pricing. For example, a seller inserts offer parameters (for example, item or service for sale, quantity of discount or price, offer terms, a permitted number of acceptances of offers such as 100, 1000, 5000, etc.) in a user interface (UI) along with target customer criteria (for example, age, gender, minimum income, etc.). The target criteria are matched to customer profile data associated with or stored on the website (for example, or a server associated with them), and an advertisement generated using the offer parameter information presented to customers whose profiles match the target criteria. In return for offering greater discounts, a cost per event (CPE) associated with the advertisement is reduced for the seller. An invoice is generated and transmitted to the seller, and upon receipt of payment, the advertising provider sends a portion of the payment received to the website owner.
公开号:BR112012028898B1
申请号:R112012028898-9
申请日:2011-05-10
公开日:2021-01-05
发明作者:Russel Robert Ii Heiser；Nathan W. Shahan
申请人:Segmint Inc.；
IPC主号:

专利说明:

HISTORIC
[0001] The object of the request refers to systems and methods of targeted advertising. While the systems and methods described here refer to targeted advertising and the like, it will be realized that the techniques described may find application in other advertising systems, other advertising pricing applications, and / or other advertising placement and pricing methods.
[0002] Advertisers are constantly looking for more effective ways to allow their products / services to be advertised to consumers who have a need for their products / services or who are currently spending money on similar products / services with a competitor. In essence, advertisers are constantly facing discoveries from the consumer who is "ready" to buy their products / services, "able" to complete the purchase of their products / services, and "wanting" to buy the products / services immediately ("RAW" ). With the advent of newer technologies such as Digital Video Recorders (DVRs) and TV on Demand, advertisers fear the loss of the traditional means of advertising to consumers.
[0003] Current options for electronic web-based advertising are very costly and produce limited results. In order to reach an acceptable number of consumers to advertise their products / services, advertisers must launch campaigns that reach masses of people but only produce single-digit returns on consumer interest and purchases. For example, more than 100 consumers who saw an advertiser's ad / campaign only 3-5 can be RAW. Despite your best efforts, the methods of propagating the consumed remains very costly and produces a minimal return on the amount of investment.
[0004] A problem with current online advertising is called a generalized approach. In this approach, an advertiser / marketer buys a word that is typed into an internet search engine. When buying this word or phrase the advertiser / marketer is thinking, "based on this word I think xx% may be interested in my product". The problem is that these words are very expensive. Internet advertisers are getting market rates such as between $ 5.00 and $ 10.00 per word per click to get a good placement on a website for a single word or two sentences of two words. In addition, the advertiser / marketer does not know whether the consumer who sees his advertisement is RAW.
[0005] Merchants have been able to develop ways to retain customers once they have started shopping by tracking consumers by buying habits and trends. Special loyalty programs have been developed such as reward coupons and other incentives based on the amount, frequency and trends of consumer purchases. Other online advertisers / retailers such as Amazon.com profile customers who actually visit your site. With Amazon, the consumer has the profile traced through the products they saw and bought while on the site. Amazon then tracks the consumer’s buying habits and what they’ve purchased so that when the consumer accesses advertisements at another time, they’ll immediately appear with the “suggested items” for the consumer to consider buying based on their previous actions and buying only with Amazon. While these approaches are effective in retaining existing consumers and motivating the consumer to purchase additional items, they are lacking in their ability to insure additional consumers from competitors offering similar products / services. Current advertising methodologies are still unable to monitor the real consumer spending and trends outside an existing consumer, that is, based on a wide spectrum of real financial transactions within the financial institution (s) of the consumer.
[0006] To make their advertising dollars more effective, advertisers try to target their advertisements to individuals who are more likely to have an interest in the advertised product, thereby producing a higher click-through rate and increased revenue. Obviously, in order to target individuals with any degree of accuracy, something must be known about the individual. For this reason, technologies have been developed for what is known in the art as behavioral guidance based on monitoring user habits through monitoring the websites the user visits, and offers targeted advertising based on the content of the websites visited. It is assumed, for example, that if a user is visiting websites targeting automobiles, then an advertisement targeting automobiles is more likely to generate a user response than one for breakfast cereal. One problem with this type of website monitoring is that if a car advertisement for a very expensive car is presented to a user and he cannot afford to buy the car, then the advertisement is not very effective.
[0007] In addition, traditional cost structures for placing Internet-based advertising include rigid pricing arrangements, such as a cost established for clicked, placed advertising, and so on. However, targeted marketing methods that employ such pricing arrangements are only designed to increase the quality of the customers to whom the advertisement is presented, but it does little to encourage a seller or the website owner to increase a past benefit for these customers .
[0008] In this way, there is an unmet need for systems and / or methods that facilitate encouraging sellers and website owners alike to provide greater discounts on the website on which the sellers' advertisements are presented, and the like, while overcoming the above deficiencies mentioned. BRIEF DESCRIPTION
[0009] Consumers are identified with their financial expenses from the actual consumer so that they can be selected and classified within a database according to the specific advertisement / ad criterion provided by merchants, advertisers, advertising agencies, and others applicable organizations to match a desired consumer profile with consumers of that profile. The object placement / advertising system for the custom consumer of the object provides the ability for merchants, advertisers, advertising agencies, and any other applicable organization to electronically determine and present their "ideal" consumer profile, or market segment, and has your advertisement / promotion placed in front of all consumers who match that profile based on the selection of actual consumer spending through a broad base of financial transactions and other non-personal information. The ability to allow any advertisers / advertising agencies independent of the business or specific focus of the merchant, the ability to "create" a "customized" profile for specific consumers within a certain market, within a geographic location, at a certain profit monthly of the consumer's actual financial transactions within his / her financial institution (s) would be advantageous and unique compared to any technologies in the current market.
[00010] Just by way of introduction, a personalized consumer advertisement / architecture / advertising solution may include the presentation of personnel and targeted advertisements / promotions prepared by an advertiser, advertising agency, any other applicable organization, electronically transferred to a website visited by the consumer for electronic response and review.
[00011] A custom consumer advertisement / architecture / advertising solution realization allows non-personal consumer transaction data to be transferred electronically from any financial institution to a database of the advertising presentation provider. This financial data may consist of checking account transactions, credit card transactions, and loan information as well as any other purchase or financial transactions that may be related.
[00012] The advertising presentation provider will house all transactional data in its compatible and secure industry database (software and hardware). Each set of consumer transactions will be provided with a key number by the financial institution as the data is passed to the advertising presentation provider's database. This key number will be maintained by the financial institution to allow the selected data with the corresponding advertisements / promotions of the advertisers to be married back together with the consumer to place the consumer's computer after selection.
[00013] Advertising presentation providers will interact with merchants, advertisers, external advertising agencies and other applicable organizations to ensure their individual consumer advertising profiles for specific products / services to be advertised to consumers. The merchant, advertiser, advertising agency, or other organization will be able to provide the exact target consumer that they would like to see the advertisement / promotion. An example could be a home improvement store that could establish a profile with advertising presentation providers to place a specific advertisement / promotion in front of all consumers within 20 miles of Cleveland, having spent over $ 500 in the past 6 months on home improvements, which enters into transactions with Lowes, Sears, Ace Hardware, and TrueValue, and which has a total income of more than $ 8,000 per month. The advertising presentation provider would then select its database containing all financial transactions from multiple financial institutions only by identifying those consumer accounts that meet these specific criteria.
[00014] The pricing for the selection of data provided by the advertising presentation provider will vary based on the number of levels of segmentation that the merchant, advertiser, advertising agency, and other organizations can specify. The more targeted the consumer audience requested by an advertising organization, the higher the cost of having the advertisement displayed will increase. An example of costs would be the home improvement scenario used above. There were four levels of criteria specified and each level costs $ 1.00, so the total cost would be $ 4.00 for the advertiser for each advertisement opened by the target consumer. Also, pricing can be determined as if an advertisement has simply been displayed, or if an advertisement has been displayed and clicked on.
[00015] Through the use of advertising / advertising architecture / personalized consumer solution, consumers will be able to see new promotions and advertisements each time they access their financial institution's web account as well as when they browse non-affiliated websites to a financial institution. Consumers can be discreetly flagged as they enter these sites according to how many new advertisements / promotions have been provided to them since their last access.
[00016] The advantage of advertising / advertising architecture / customized solution for the consumer is that only advertisements / promotions appearing to the consumer can be for services / products that they are currently spending their money on, or have an immediate interest in all purchase categories. Consumers can receive advertisements / promotions, which have discounts at retail stores, restaurant coupons, promotions and special discounts on cars, etc. to name a few types of advertisements / promotions.
[00017] A second advantage of the invention is the ability of the advertising presentation provider to create an electronic bridge from the financial institution to the advertiser for the benefit of the consumer. The financial institution can now provide an additional service by offering to place advertisements, promotions and coupons directly in front of a consumer for not only the things they are interested in but are additionally buying concurrently.
[00018] A third advantage is that the consumer remains anonymous to the advertiser, despite apparently having direct communication from the advertiser after the consumer accesses the financial institution's website. If the consumer chooses to ignore the ad (no clicks) then the advertisement may expire after a selected time or after the end of the advertising campaign.
[00019] The above summary is provided as an introduction only. All aspects, benefits, and advantages of personalized advertising / advertising architecture / consumer solutions can be realized and obtained through instrumentalities and combinations particularly pointed out in the claims. Nothing in this section should be taken as a limitation on the claims, which define the scope of the invention.
[00020] The development of the subject is also applicable to other entities or financial institutions that maintain personalized websites in association with the financial data of consumers, such as insurers, investment advisers, brokers or similar.
[00021] In accordance with the various aspects described here, systems and methods are described that facilitate, presenting online advertisements targeted to pre-selected qualified consumers using a scalable price structure for the placement of the advertisement. According to one aspect, a method of presenting advertisements aimed at qualified consumers while providing a cost-dependent structure that is scalable for a placement of advertisements comprises receiving offer parameters from a seller, and accessing a lookup table (LUT) cost per event (CPE) which includes pricing information for each case of a predefined event associated with an advertisement according to the offer parameters. The method further comprises identifying qualified consumers corresponding to key lifestyle indicators (KLIs) in an anonymous consumer profile to target KLIs of customers specified by the seller in the offer parameters, and presenting the advertisement to qualified customers when qualified customers access a predetermined website. Additionally, the method comprises calculating the number of events associated with advertising that occur within a predetermined period of time, periodically generating an invoice comprising the calculation of events, the CPE for the events, and the total cost of advertisements. The CPE for events is adjustable depending on the size of a discount (for example, 15%, 20%, etc.) or offer (for example, a $ 50 gift card, a $ 75 gift card after the purchase of a 2-night stay, etc.) presented in the advertisement and specified by the seller in the offer parameters.
[00022] According to another aspect described here, a system that facilitates the presentation of advertisements targeted to qualified customers while providing a cost-dependent structure scalable to a seller placing the advertisements comprises a server that is coupled to each of the interface vendor's user interface (UI), a third-party website, and a customer user interface, which includes a processor that executes, and a memory that stores executable instructions on a computer. Instructions include receiving offer parameters from a vendor user interface (UI), offer parameters including information related to an offer to be displayed on the third party website, and generating an advertisement describing the offer based on the offer parameters. The instructions also include matching the key consumer profile lifestyle indicators (KLIs) to the target customer criteria specified in the offer parameters to identify qualified customers, and display advertising on the third party website to qualified customers when customers qualified users access the third party website. The instructions also include calculating a number of advertising events that occur within a predetermined period of time, determining a cost per event (CPE) related to advertising presentations for advertising by performing a lookup table on a lookup table (LUT) CPE that correlates CPEs to discount values, and generate an invoice for the seller that describes the calculation of the events for the advertisement, the CPE for the advertisement, and a total cost for the advertisement. The CPE is adjustable depending on the size of a discount offered by the seller for an item or service described in the offer parameters.
[00023] The above summary is provided as an introduction only. All aspects, benefits, and advantages of the customized content / solution architecture to the consumer can be realized and obtained through instrumentalities and combinations particularly pointed out in the claims. Nothing in this section should be taken as a limitation on the claims, which define the scope of the invention. BRIEF DESCRIPTION OF THE DRAWINGS
[00024] FIGURE 1 is a block diagram representing a system for selectively displaying advertisements.
[00025] FIGURE 2 is a flow diagram representing a process for ordering an advertisement to be presented to a consumer.
[00026] FIGURE 3 is a flow diagram of a process for defining a consumer market segment that is to receive an advertisement.
[00027] FIGURE 4 is a flow diagram of a process for approving an advertisement to be displayed on a website.
[00028] FIGURE 5 is a flow diagram of a process for determining the success of an advertising campaign.
[00029] FIGURE 6 is a flow diagram representing a process for presenting an advertisement to a consumer.
[00030] FIGURE 7 is a flow diagram of another process for presenting an advertisement to a consumer.
[00031] FIGURE 8 is a flow diagram for a method to record the display and click of targeted advertising.
[00032] FIGURE 9 is a schematic diagram illustrating the relevant activities of the consumer and advertiser in the context of the present realization.
[00033] FIGURE 10 is a diagram showing the communication routes between consumers, the advertiser, the bank and the advertising presentation provider.
[00034] FIGURE 11 illustrates a system that facilitates providing targeted advertisements generated from the seller through a retail merchant's website to a qualified customer, and sending an invoice to a seller generating the advertisements where the seller is given a scalable discount per event associated with targeted advertisements placed based on the size of a discount offered by the seller in the advertisement.
[00035] FIGURE 12 illustrates a method of providing the service described with respect to Figure 11, according to several aspects described here.
[00036] FIGURE 13 illustrates a system that facilitates providing targeted advertisements generated by the seller through a financial institution website to a qualified customer, and sending an invoice to a seller generating the advertisements in which the seller is given a scalable discount per event associated with targeted advertisements placed based on the size of a discount offered by the seller in the advertisement.
[00037] FIGURE 14 illustrates a method of providing the service described with respect to Figure 13, according to several aspects described here. DETAILED DESCRIPTION
[00038] The following is a description of a system and method for displaying advertisements directed at consumers over a network, such as the Internet or similar integrated network. An example of such a system will be described so that the system can be made; however, the achievements, which are defined by the pending claims, are not limited to only the system described below. With reference to FIGURE 1, system 8 for communication between the following individuals or entities: traders 10, financial institutions 12 and consumers 14. The system can also allow companies or entities that are not financial institutions to allow advertisements to be displayed on their websites or other communication platform - these entities will be referred to as presenters of third party advertising 16.
[00039] Merchants 10 are companies or individuals who wish to display an advertisement to consumers 14. More particularly, the system allows merchants 10 to display advertisements to consumers who are ready, able and willing (RAW) to purchase the products or services offered by the merchant. Consumers 14 are also customers of at least one of the financial institutions that share information within the system. The financial transaction history of consumers, which is provided by financial institutions, is used to define a market segment that will receive advertisements targeted through the network. Financial institutions 12 can include banks, savings and loans, credit unions, retailers and the like. Third party advertising presenters 16 operate websites that are not affiliated with any of the financial institutions (or are insecure websites that are operated by financial institutions) that allow the display of advertisements. The system is designed to maintain the anonymity of consumers while allowing marketers to have their advertisements displayed to consumers who are within their defined market segment.
[00040] Generally the system includes a secure database 20 (or a plurality of secure databases) which is / are operated by financial institutions 12. The stores or warehouses of the financial institution's secure database 20, financial transactions ( and other financial information) of the financial institution's customers along with other non-financial information. These financial transactions may include the debits and credits of the bank's customers, loans that are maintained by the bank for that customer, credit / debit card transactions and the like. The other customer information that is stored in the secure financial information database 20 includes information such as the customer's identity, the customer's age and gender and the customer's home zip code. This customer information is associated with a unique customer identification code (UCIC) that associates the customer with the information while still maintaining the customer's anonymity. By anonymity it is meant that the information communicated to the advertising presentation provider prevents the provider from knowing who the consumer really is so that the "cookie" presented to the consumer is anonymous. In this way, UCIC can be referred to as anonymous encoding. For example, UCIC is not based on the customer's name, address or social security number, which could lead to the customer's identity becoming known. The UCIC is tied to the customer's financial transactions, the customer's age and gender, and the customer's zip code; however, more personal information, such as the social security number, telephone number, credit card numbers and the customer's name, is not associated with the UCIC, thereby protecting the customer's identity.
[00041] The system also includes a secure database 22 which is operated by the advertising presentation provider. This database 22 associates the UCIC with information that is similar to that stored in the databases of financial institutions. The stores or warehouses of the advertising presentation provider's database 22, the financial information and other non-personal information that it receives from a number of different financial institutions. The advertising presentation provider's database 22 also associates an advertising presentation identification code (ADIC) and a financial institution identification code (FIIDC) for each individual customer stored in its database and associates these codes with the UCIC which is provided by the financial institution's database. The ADIC is unique for each consumer stored in the database. FIIDC is associated with the financial institution that has provided customer information for the single customer. Considering that the UCIC maintains the anonymity of the customer in order to be matched, the ADIC and the FIIDC also maintain that anonymity of the consumer due to no personal information corresponding to these codes. In this way, UCIC and FIIDC can also be referred to as anonymous encodings.
[00042] System 8 also includes a first interface 24, or portal, which will be referred to as a non-consumer portal, which allows merchants 10, financial institutions 12 and third party advertising presenters 16 to communicate with the provider's database advertising display through a processor 26, which runs the system software and is operated by the advertising display provider. The system also includes a second interface 28, which will be referred to as a consumer portal, through which consumers 14 will receive targeted advertisements based on non-personal information that is known about the individual consumer who has accessed the consumer portal 28.
[00043] Generally, the method for displaying advertisements aimed at consumers includes a merchant 10 defining a market segment, a financial institution 12 providing a customer base from which the market segment can be withdrawn, and an entity (the provider display) that displays advertisements to consumers within the defined market segment. A market segment is a group of people or entities that share one or more characteristics that make them have similar product needs. A method for displaying advertisements aimed at consumers will be described in detail so that a technician in the subject can practice the method; however, the order in which the steps of the method are practiced may deviate from the order in which they are represented in the FIGURES.
[00044] FIGURE 2 represents steps that can be taken by the merchant to present advertisements directed to consumers. The merchant is the entity that wants to sell a product or service and therefore wants to advertise its products or services. The marketer may also simply wish to display advertisements for a market segment and not be in the business of selling a product or service, for example, a charitable organization. In 100 the trader defines a market segment that is to receive an advertisement. Before defining the market segment, the merchant will typically have developed an advertisement that he would like to present to a consumer who is within the defined market segment. For example, a merchant wishing to sell sports cars may define the market segment as women who have a monthly car payment of more than $ 450. The market segment could be narrowed, for example, where a consumer lives, the number of car payments that the consumer may have left on a car loan or lease, monthly deposits made on consumer verification or savings on other information that may be relevant in determining whether the consumer is in the market for a sports car. As will be described in more detail with reference to FIGURES 3 and 4, the market segment can be defined only by the trader or the market segment can be defined with the help of the software used within the system.
[00045] With continued reference to FIGURE 1, in 100 the market segment is defined by the trader filling out an order selection, which in the realization of the system represented is a web portal (non-consumer portal 21 in FIGURE 1) that is operating the software that makes it easier to define the market segment. Customers of the financial institution that are within the market segment comprise the group of consumers that will receive the targeted advertising from the merchant, which in the example described above is an advertisement for a sports car.
[00046] In 102, market segment order data is grouped with other market segment order data that was received from other merchants or with market segment order data that was received from the same merchant requesting advertisements presented to a different market segment. The market segment data is grouped in the database of the advertising presentation provider 22 (FIGURE 1).
[00047] In 104, the website (or sites) that is / are to present the advertisement approves or disapproves the advertisement (s) that must be presented on your website. Typically, the website where the advertisement should be displayed is the secure website where the customer of the financial institution transacts over the network (for example, the secure website of the financial institution). However, the website where the advertisement must be displayed may also include unsafe websites (for example, cnn.com, espn.com and the like). If the advertisement is not approved, then in 106 the merchant is informed of this decision and the reason for the disapproval of the advertisement can also be given. Further description of the process involved in the approval of the advertisement is described in FIGURE 4.
[00048] If the advertisement is approved by at least some of the website operators who must display the advertisements, that in 108, the order data are processed to determine the customers who are within the market segment. The database of the advertising presentation provider 22 (FIGURE 1) is consulted by the software on processor 26, which may include database 22, to allocate customers who are within the market segment. In this database, each consumer, who is also a consumer of one of the financial institutions that is a part of the system, is associated with a financial institution identification code (FIIDC), a unique customer identification code (UCIC) and an advertising presentation identification code (ADIC). As stated above, each customer in the advertising presentation provider's database is associated with a customer ID that is not traceable back to the customer. Only the financial transaction history, which has been provided by the financial institutions, and other non-identifying information (for example, zip code, gender, age) are stored in the advertising presentation provider's database and associated with the FIIDC, the UCIC and ADIC for each individual customer. The UCIC is merely an anonymous profile that contains no means of identifying the customer, that is, the name or social security number, in addition to the customer's financial transaction history. In this way, the merchant is able to present an advertisement to a consumer who is ready, willing and able to buy the product or service offered by the merchant; however, the identity of the consumer to the merchant and the advertising display provider remains unknown.
[00049] ADIC also designates the client, however, this identification is assigned by the system software, which is operated by the advertising presentation provider as opposed to financial institutions. ADIC is most useful when the consumer accesses a website in addition to a secure website operated by one of the financial institutions operating within the system. The ADIC provides a consumer identification that can be linked back to the UCIC and the financial information that is associated with the UCIC. When a consumer registers on a secure website of the financial institution, which will be described in more detail below, the UCIC, which was assigned by the financial institution, is already known because the financial institution knows the identity of its customer. However, the financial institution does not share the "true identity" (the "true identity" being an identifying characteristic that would allow the client's identity to be known by the advertising display provider). Instead, the financial institution only provides the UCIC to the advertising presentation provider which, as discussed above, is not traceable back to the financial institution's client identity. In this way, the financial institution is providing a database of anonymous customers each with a different financial history. Thus, only the customer's financial transactions (and other non-identifying information) are known to the advertising presentation provider.
[00050] In 108, the database is consulted to determine which customers meet the criteria of the market segment to determine the expected success of the campaign. For the sports car example above, the database is consulted to determine which consumers pay more than $ 450 per month for a car. During processing, the campaign's expected success and time will consider advertising that reaches a predetermined number of consumers can also be reported to the merchant. For example, where the marketer defines the market segment very strictly, only a few consumers can meet the criterion and the probability of success of the advertising campaign is also low or will involve an unacceptable length of time before the number of targeted consumers will receive the advertisement. The number of consumers that meet the segment criteria can help determine how many consumers will receive the advertisement that is sent. This will be described in more detail with reference to FIGURE 6.
[00051] In 112 a report is generated which is sent to the merchant through the first portal 24 (FIGURE 1). The report can include such information as the number of consumers in the market segment and the time it will take for a predetermined number of views of the advertisement. The time it will take to reach a predetermined number of consumers can be determined by the number of times the average consumer that the market segment has accessed certain websites that allow the display of these targeted advertisements.
[00052] In 114, the merchant is asked if he wants to place an order for advertisements to be displayed.
[00053] With reference again to how the market segment is defined (110 in FIGURE 1), with reference to FIGURE 3, in 120 the merchant registers on a secure website, which in the exemplary method is the non-consumer portal 24 in FIGURE 1. The website can be run by the advertising display provider.
[00054] In 122 the merchant is presented with a selection that asks the merchant to select the item or service that should be the object of the advertisement that the merchant wants to be presented to consumers. In the example that is discussed above, the dealer can enter "cars" or "sports cars".
[00055] At 124, the merchant is then prepared to enter the desired number of views or clicks on his advertisement that he wants to obtain. A view is simply a posting of the advertisement on a website that is viewed by the consumer. A click is when the consumer clicks on the advertisement and is taken to another website, which is typically operated by the merchant, or an agent of the merchant, other information can be provided about the service or product that is the object of the advertisement.
[00056] At 126 the price that the merchant will pay for the advertisement is displayed or clicked on the consumer portal 26 (FIGURE 1) is displayed on the web page. The advertising price may be based on the product or service that is the object of the advertisement. The price can also be based on whether the advertisement is clicked or simply viewed. For example, products or services having a higher selling price will typically have a higher price per view or click and lower priced items or services will typically have a lower price per view or click.
[00057] At 128 the merchant will then be asked if he wants to be assisted in defining a market segment for his product or service that he wants to define the market segment without assistance. If the trader does not want assistance in defining the market segment, for example, the trader is informed of the customers who want his products, then in 132 the trader is provided with additional criteria by which he can define the market segment. For example, at 132 the dealer can be presented with a package of options to further define the market segment, examples of which include customers who have a current car payment that is within a certain currency range, customers of a particular gender , customers of a particular age, customers who live in a particular zip code, etc. The package of options may also include criteria that do not correlate exactly with the data stored either in the financial institution's database or in the advertising provider's database. For example, the package could include such options: a range of money that the consumer allocates for leisure, the amount of money spent on travel and other similar criteria. For these aforementioned criteria, the software operating on the system can be designed to calculate the customer's leisure budget by adding the customer's monthly transactions such as movie tickets, concert tickets, sporting events, dinners, etc. In addition, the software can determine that some of these purchases may also be in cash, which would not appear as a financial transaction or in the database, and account for this by adding some percentage of the customer's total monthly budget. The budget can be calculated over a period of time, for example, year. At 134 the advertising price is then recalculated with each additional criterion that is chosen by the merchant. The price is then displayed on the website. The more criteria are selected by the merchant to define the market segment, typically the higher the advertising price.
[00058] If the trader wishes to be assisted in defining the market segment for his product or service, then in 136 the product or service that is the object of the advertisement is filtered as a taxonomy analysis. Taxonomy analysis classifies the product or service that is the object of advertising. Based on the classification of the product or service that is the object of the advertisement, the questions are presented to the merchant to assist in defining the market segment in 138. For example, if the object of the advertisement is a car, then the merchant can be prepared to decide whether he wants to run advertisements to consumers who have paid 33 installments per month on a car lease, which is an indication that this lease is about to expire. Another example would be if the object of the advertisement is a home mortgage refinancing product, the dealer can be prepared to decide whether to show advertisements to consumers who originated a mortgage in a certain year (for example, a year in which interest rates interest were known to be higher than they are at the time the advertisement will be presented). After the trader has answered each question, which subsequently defines the market segment, the advertising price is displayed at 134 according to the criteria chosen by the market (in order to answer the questions).
[00059] FIGURE 4 describes more particularly how the website (or websites) is / are to present the approval or disapproval of the advertisement that will be presented on its website (s). And, 150, the software that is operated by the advertising display provider determines whether the merchant who wants to have the advertisement displayed is a pre-approved merchant. Website operators who will display advertisements may pre-approve certain merchants or merchant ratings that are approved to display advertisements on their websites. Whether the merchant is already a pre-approved merchant or similar to a pre-approved merchant and how many website operators the pre-approved merchant has can have an effect on how quickly your advertisement will be viewed or clicked by the predetermined limit of consumers you want view or click your advertisement.
[00060] In 152, if the merchant has been pre-approved by the operator of the website that will display the advertisement, then the advertisement is automatically approved and placed in a queue of advertisements that are waiting to be viewed by customers who access the operator's website and that are within the market segment that has been defined by the merchant. The advertisement queue can be stored in the database of the advertisement presentation provider 22 (FIGURE 1). At 154 a report can be generated and sent to the merchant informing the merchant of the websites that have approved the merchant's advertisement.
[00061] If the merchant has not been pre-approved by the website operator, then in 156 the advertising display provider determines whether the merchant is a merchant or a merchant rating that is always disapproved by the website operator. If the merchant is a merchant or is in a classification that is always disapproved by the website operator, then a report is generated, at 106 in FIGURE 1, informing the merchant of the disapproval status.
[00062] If the merchant is not always disapproved, then the advertisement is viewed by the website operator at 158. The website operator may have sent the advertisement via email or the website operator may register on a website, which it may be the non-consumer portal 24 in FIGURE 1, which is operated by the advertising presentation provider to view the advertisement (s) waiting for approval. The website operator then approves or disapproves the advertisement in 162. IF the advertisement is approved, then the advertisement is queued at 152 and the report is generated at 154. If the advertisement is not approved, then at 164 the website operator who was asked to display the advertisement is asked to respond because the advertisement has been disapproved. The website operator, at 166, is also given the option to deny all advertisements for this particular merchant or merchant rating. If the website operator chooses to always fail the merchant, then at 172 the merchant is added to a list of always fail and the merchant will always be disapproved by the website operator. If the website operator chooses not to always disapprove the merchant, then the merchant is not placed on the always disapprove list. The merchant is then notified that the advertisement has been disapproved by the website operator.
[00063] With reference again to FIGURE 2, after the advertisement has been approved by the website that should display the advertisement - the advertisement can be displayed on a number of different websites, each requesting some type of approval - the projected success of the advertisement following the predetermined limit of consumers is determined at 108. FIGURE 5 provides a more detailed description of how the projected success is determined.
[00064] With reference to FIGURE 5, in 190 the number of consumers in the database of the advertising presentation provider who are within the market segment is determined. This is achieved by consulting the advertising presentation provider's database to allocate consumers that correspond to the market segment that has been defined by the merchant. At 192, the software running on the system determines whether the number of consumers in the market segment is very low. If the number of consumers that correspond to the market segment is very low, then, in 194, the marketer is notified that there is a small probability that the advertisement will be viewed by the number of consumers that the marketer would like to see the advertisement. An example of consumers in the market segment being very low is where the marketer wants to display his advertisement 100,000 times but the advertisement presentation provider's database only returns 100 eligible consumers in the market segment, so the advertisement will take longer to display 100,000 times. In 196, the merchant will be given the option to redefine the market segment to reach a larger number of consumers. If the trader chooses to redefine the market segment, then, in 198, the trader is returned to 128 in FIGURE 3 to see if the trader wants assistance in defining the market segment. In addition or instead of returning to completely redefine the market segment, in 198 the trader can also be presented with recommendations for increasing the number of consumers within the market segment. The system software can break the criteria used to define the market segment and suggest that if certain criteria for the market segment are removed then the number of consumers who could view the advertisement could be increased. For example, the trader may be presented with the option to define the market including both men and women, where the original market segment criterion was limited to women only. If the merchant chooses not to redefine the market segment, then, at 202, advertising is not ordered by the merchant.
[00065] If the consumer number is not very low, for example, if the merchant wants 100,000 ad views and 75,000 consumers qualify for the market segment, then, at 204, the system software returns a report to the merchant that the advertising campaign must be successful. The report can include an estimate of the time it will take to display the desired number of ad views. This information can be based on the number of consumers who have qualified for the market segment and the web browsing habits of consumers in the market segment.
[00066] Switching to the consumer side of the advertising presentation process, in 220, consumer 14 (FIGURE 1), who is also a client of the financial institution 12 (FIGURE 1), registers on the financial institution's website. The consumer registers on a protected part of the financial institution's website where the consumer must properly identify himself so that, for example, the financial institution allows the user to carry out banking transactions over the Internet.
[00067] After the consumer registers on the financial institution's website the software that is running on the financial institution's website, which is also part of system 8 (FIGURE 1), checks for the presence of a cookie, or similar file, stored on the computer 222. The included cookie is a text file that is stored on the consumer's computer that includes the ADIC. If the cookie is not present, then in 224 the software that is running on the financial institution's website assigns an ADIC to the customer that corresponds with the UCIC for that consumer. UCIC is known as long as the consumer has registered on the financial institution's secure website, thereby verifying the consumer's identity. This ADIC is then stored as a cookie on the consumer's computer for later reference.
[00068] If the cookie is present or after the cookie has been stored on the consumer's computer, then in 226 the software queries the advertising provider's database for market segments defined for advertising campaigns for which the customer qualifies. In 228, the software determines whether the customer qualifies for any market segments for advertising companies that are stored in the advertising presentation database. If the customer does not belong to a defined market segment, then in 232 an untargeted advertisement is displayed on the website. If the customer belongs to a defined market segment, then in 234 a targeted advertisement can be displayed on the website.
[00069] If the consumer belongs to a plurality of market segments, then a plurality of advertisements that correlate with the market segments can be presented to the website for display. As discussed above, the website may display a clickable tab to display all advertisements for which the consumer is eligible. Alternatively, the software can be designed to display only a few advertisements that correlate with the market segments in which the consumer is. The software can be designed to display advertisements for which the highest price has been paid by the merchant to have their advertisements displayed.
[00070] The consumer can also indicate the institution that he / she is not interested in receiving any advertisements and also the institution, or the presentation provider, will block the presentation of any advertisements to that consumer.
[00071] With reference to FIGURE 7, where a consumer registers on a website that is operated by a third party advertising presenter, that is, a website that is not a secure website for a financial institution (for example, cnn.com , espn.com) the process for presenting an advertisement is slightly changed as compared to the process represented in FIGURE 6. In 250 the consumer registers on a website of the third party's presenter. At 252, the software running on the third party presenter's website checks for a cookie containing the ADIC. If the cookie is not present, in 254, an untargeted advertisement is presented to the website for the consumer to view. If the cookie is present, then at 256 the software queries the database of the advertising presentation provider for the market segments defined for advertising campaigns for which the customer is eligible. At 258, the software determines whether the customer qualifies for any market segments for advertising campaigns that are stored in the advertising presentation provider's database. If the customer does not belong to a defined market segment, then in 254 an untargeted advertisement is displayed on the website. If the customer belongs to a defined market segment, then in 262 a targeted advertisement can be displayed on the website.
[00072] Similar to the process defined in relation to FIGURE 6, if the consumer belongs to a plurality of market segments, then a plurality of advertisements that correlate with the market segments can be presented to the website for display. As discussed above, the website may display a clickable tab to display all advertisements for which the consumer is eligible. Alternatively, the software can be designed to display only a few advertisements that correlate with the market segments in which the consumer is. The software can be designed to display advertisements where the highest price has been paid by the merchant to have their advertisements displayed. In other words, an advertisement that costs $ 10 per presentation is more likely to be presented to a website than an advertisement that costs $ 5.
[00073] With reference to FIGURE 8, the results of displaying the advertisement are reported to the merchant. In 270 the targeted advertising displayed is displayed on the website the consumer is viewing (whether the website is the secure website of a financial institution or a website of the third party presenter of the advertisement). In 272 the system software records that the advertisement was displayed. In 274 the software determines whether the advertisement was clicked. If the consumer does not click on the advertisement, then this action is recorded at 276. If the consumer clicks on the advertisement, then the consumer is directed to another website, typically operated by the merchant, and this action is recorded at 278. In 282 a report is generated that is sent to the merchant who provides the results of the advertising campaign. As long as the merchant can pay for an advertisement on a "view or display" and a "click" basis, the report can provide a basis for charging the merchant for the advertising campaign. In addition, the report can provide merchant information such as the percentage or advertisements viewed that were clicked, which will be useful in defining future market segments for similar products.
[00074] FIGURE 9 is a schematic diagram illustrating the relevant activities of the consumer and advertiser in the context of the present realization.
[00075] FIGURE 10 is a diagram showing the communication routes between customers, advertisers, the bank and the advertising presentation provider.
[00076] According to several other aspects described here, systems and methods are described that overcome the problems described above by incentive sellers to provide greater discounts when offering an item or service in an advertisement placed on a third party website, in return the reduced cost associated with placing advertising on the website. Similarly, the systems and methods described encourage a website owner or host to accept a lower payment for placing advertising on the website in return for greater discounts for customers visiting the website.
[00077] It will be noticed that although the "events" that are monitored are described here as being associated with a website (for example, user clicks on a web page, user completion of a search on a website, presentation of a advertising on a website, etc.), such events are not limited to being associated with a website. For example, an event may include user activation of an application (an "app"), on a computer or a mobile device. In another example, the event includes a user action (for example, running, interacting, etc.) with the app. For example, the event may comprise a user downloading and / or installing an app on a mobile device such as a smartphone. In addition, the advertisements described here are not limited to being displayed on a website, but instead may also be displayed to the user within an application, during the download or installation of the application, or similar. Events that occur through interaction with the application, such as the user clicking on the advertisement, buying the item or service offered in the advertisement, etc., can then be monitored and a CPE determined for it.
[00078] With reference to FIGURE 11, a 410 system is illustrated that facilitates providing targeted advertisements generated by the seller through a retailer's website to a qualified customer, and sending an invoice to a seller generating the advertisements in which the seller is given a scalable discount per event associated with a discount offered by the seller in the advertisement. According to the various systems and methods described here, the event can be, for example, the occurrence of a predefined number of presentations or advertising impressions for qualified customers. For example, the event can be 1000 presentations of the advertisement, and the cost per thousand (for example, cost per thousand) presentations is a function of the size of the discount offered in the advertisement. Other examples of events may include without limitation: a predefined number (for example, 1, 5, 10, 100, 500, 1000, etc.) of times that the advertisement is clicked by qualified users to whom the advertisement is presented (for example , a cost per click or a predefined number of clicks); a predefined action or number of actions, such as the customer completing a form or survey, buying an item, etc. (for example, a cost per action); a predefined amount of revenue generated from targeted advertising presentations (for example, a cost per revenue); a transaction or predefined number of transactions such as a purchase or similar (for example, a cost per transaction); or any other suitable metric by which the effectiveness of targeted advertising can be measured in order to charge the seller for placing targeted advertising. In any case, the greater the discount offered by the seller, or the greater the size of the offer in the advertisement, the lower the CPE to place the targeted advertisement. In one example, the bank can select an amount of CPE according to what they want to be paid, and offers are correlated to the calculation of that total. For example, if a bank wants a $ 7 CPE and offers are a mix of $ 5 and $ 8 CPEs, the system can mix offers to achieve the desired $ 7 CPEs (for example, two-thirds of events are associated with $ 8 CPE, and a third with $ 5 CPE offers).
[00079] The system diagram is provided for the purpose of explaining the interrelationships between various data in the system, and the achievements of the present application are not limited to the arrangement shown. Although each of the blocks in the diagram are described sequentially in a logical order, it is not to be assumed that the system processes the information described in any particular order or arrangement.
[00080] System 410 includes a vendor user interface (UI) 412 (for example, a computing device such as a personal computer, laptop, PDA, Smartphone, etc.), through which the vendor (or manufacturer) insert the parameter information related to a desired advertisement or offer the one that the seller wants to present to qualified customers on a retailer's website. In addition, the seller identifies or inserts a type of event (for example, a user click, purchase, completed form, or similar) that the seller wants to be detected to calculate the CPE. The vendor 412 UI accesses a 414 system server (for example, an advertising server run by a company or entity generating the advertisement and which generates advertisements for placement on one or more websites) that is coupled to one or more 416 processors, which in turn is coupled to a 418 memory (for example, a computer-readable medium or database, etc.). Processor 416 and memory 18 can be integrated with the server or remote to it.
[00081] Processor 416 executes and memory 418 stores instructions executable on a computer to perform any and all functions, methods, techniques, etc., described here. Memory 418 can be a computer-readable medium in which a driver is stored, such as a disk, hard disk, or the like. Common forms of computer-readable media include, for example, floppy disks, floppy disks, hard drives, magnetic tape, or any other magnetic storage media, CD-ROM, or any other optical media, RAM, ROM, PROM, EPROM, FLASH -EPROM, variants of these other memory chips or cartridges, or any other tangible medium from which the processor 416 can read and execute. In this context, system 410 can be implemented on or as one or more general purpose computers, special purpose computer (s), a programmed microprocessor or micro controller and peripheral integrated circuit elements, an ASIC or other integrated circuit, a processor digital signal, a wired electronic or logic circuit such as a discrete element circuit, a programmable logic device such as a PLD, PLA, FPGA, graphics card CPU (GPU) or PAL, or similar.
[00082] The vendor inserts the advertisement or offers parameter information 420 on the vendor's UI 412, which is received on server 14 (for example, via an Internet connection, a cellular connection, etc.), processed by processor 416 , and that stored in memory 418. Offer parameters 420 may include, but are not limited to, information describing items 422 to be offered for sale to the customer, discount information 424 (for example, a discount percentage, a fixed discount amount , etc.), expiration information 426, other offer terms 428 (e.g. 10% discount for a purchase over $ 50.00), a predetermined number of acceptances of the offer (e.g., offer valid for the first 1000 customers who accept the offer on a first-to-first-to-buy basis), etc. The information from the offer parameter 420 additionally includes target customer criteria 430 (ie, seller's specified KLIs) that describe what the seller considers to be an ideal customer to whom the offer should be presented. The seller may provide or generate illustrations or graphics that are used or displayed in the advertisement. Processor 416 executes instructions to generate one or more offer advertisements 432 based on but offer parameter information entered by the seller and the graphics or illustrations provided by the seller.
[00083] In addition, processor 416 accesses a cost-per-event (CPE) 434 lookup table to retrieve pricing information for advertisement (s) 432. Pricing may be based on any suitable entities including , among others, size of advertising, awareness of advertising on a web page, etc. In addition, the CPE LUT of price information 434 depends on the size of the discount offered by the seller. For example, given a set of offer parameters, an advertisement can have a CPE of $ 15 to place 1000 targeted advertisements. If the seller offers a 10% discount on advertising, the CPE can be $ 13. A 20% discount can result in a CPE of $ 10.50, and so on. In another example, the discount can be a flat rate discount (for example, $ 10, $ 20, etc., where the biggest discounts are rewarded with lower CPEs). It will be realized that the reduced CPE scale for larger discounts can be linear or non-linear, as a matter of design choice.
[00084] Optionally, target customer criteria 430 includes limit or tolerance information (not shown), where the seller can specify a tolerance for the target customer criterion being met. For example, the seller can specify that if a predefined percentage of criteria (for example, 80%, 90%, 95%, etc.) of the criteria can be met by a customer, then the offer can be presented to the customer, to increase a number of customers reached by a given advertisement by ensuring that the customer is still a desirable target for the advertisement. According to an example, a salesperson can specify three KLIs that the salesperson wants to be associated with a customer in order to present the advertisement to the customer. The seller can assign priority levels or weights to each of the KLIs. If less than a desired number of customers matches all three criteria, then priority three KLI's can be abandoned and customers corresponding to the most relevant KLIs can be directed to display advertising in order to achieve a desired number of advertisement presentations to the desired number of qualified customers.
[00085] Server 414 (and / or processor 416) accesses a website 436, which can be the website of the seller himself, or any other website that allows advertisements to be placed on it. The website 436 has associated with it a customer profile database 438 that includes customer profiles 440 for any number of customers (labeled as C1, C2, CN, where N is a number). 440 customer profiles include information about customers that is entered directly by the customer (for example, age, zip code, personal interests or hobbies, occupation, marital status, etc.) or that is completed through consumer actions (for example, purchases , web page histories, etc.). When a consumer registers on website 436 through a client UI 442, the processor runs a matching algorithm 444 (for example, a set of executable instructions on a computer) that compares client profile 440 to target client criteria 430 for determine if the customer meets the target customer criteria 430. If a match is identified, then the advertisement for offer 432 is displayed to the customer on website 436.
[00086] Events 447 are monitorable inputs (advertising presentations, clicks, transactions, actions, revenue generated, etc.) associated with the advertisement and are stored in memory 418. As events occur, a 446 event calculation component or algorithm is run by processor 416 to continue monitoring the number of events 447. Periodically (for example, monthly, quarterly, etc.), invoice 448 data is generated comprising the number of events associated with the advertisement, the CPE for the advertisement, and the total cost of advertisements for the period. An invoice 450 is generated by processor 416 from data from invoice 448 and transmitted to the seller. When the seller pays the amount due on the invoice, part of the payment is provided to the owner of website 446, and the rest is retained by the provider of the advertising placement service (for example, the owner of the server).
[00087] The 414 server is operated by an advertising company or similar, which generates advertisements and specific customers targeted for the seller. According to another aspect, advertisements can be pre-generated by the seller and provided to the advertising server for presentation to qualified customers. Due to the 444 correspondence algorithm identifying customers by their customer profiles, which can be carefully maintained by the company that owns the website, anonymity is maintained in relation to the seller. That is, the potentially private customer profile information is not provided to the seller, but instead only accesses it for comparison to the avo customer criteria specified by the seller. In fact, the seller does not need to be informed of the identity of the customers to whom his offers are announced.
[00088] FIGURE 12 illustrates a method of providing the service described with respect to Figure 11, according to several aspects described here. One or more of the steps described in relation to the method in Figure 12 can be performed on a 468 computer. In 470, the offer parameter information is received from a vendor. In 472, a CPE lookup table is accessed to identify a CPE for offers, which are presented on a particular website. The CPE depends on the offer parameters, including the size of the discount offered, as well as the type of event (presentation, click, purchase, end of search, etc.) specified by the seller. In 474, the offer is presented to qualified customers when they register on the website. Customer qualification is determined by comparing the target customer criteria specified by the seller to a customer profile for the customer. At 476, the event specified by the seller is detected a calculation of the number of times the specified event has occurred is updated (for example, periodically or continuously). Periodically, an invoice from the seller is generated, at 478. The invoice is transmitted to the seller at 480. Payment is received by the seller at 482.
[00089] A predetermined portion of the seller's payment is then provided to the website owner or host, at 484. In this way, the website host receives payment to allow the advertisement to be displayed on its website, and accepts a lower payment per event for advertisements for bigger discounts for your visitors. In another example, the website owner receives a prescribed fee per event (for example, for a predefined number of advertising presentations, for a predefined number of clicks on the advertisement by the target customers, etc.), the advertising provider accepts a payment lower for bigger discounts. In yet another example, the website owner and advertising provider both accept a reduced payment when the seller offers greater discounts. The seller is encouraged to provide larger discounts to attract customers to click on the advertisement, and the host website is encouraged to charge less for displaying advertising in order to provide larger discounts to its visitors or customers, which in turn increases the likelihood of visits customers to the website.
[00090] FIGURE 13 illustrates a system 500 that facilitates providing targeted advertisements generated by the seller through a financial institution's website to a qualified customer, and sending an invoice to a seller generating the advertisements in which the seller is given a discount per event associated with targeted advertisements placed based on the size of a discount offered by the seller in the advertisement. An "event" can be a predefined number of advertising presentations to qualified customers, one or more transactions, one or more clicks on the advertisement, or any other suitable metric as described above in relation to the previous figures. System 500 includes the vendor's UI 412, through which the vendor enters parameter information related to a desired advertisement or offer that the vendor wishes to present to qualified customers on a retailer's website. In addition, the seller identifies or inserts a type of event (for example, a user's click, purchase, form filling or survey, etc.) that the seller wants to be monitored in order to calculate the CPE. The vendor's UI 412 accesses the system server 414m which is coupled to one or more processors 416, which in turn is coupled to memory 418 (for example, a computer-readable medium or database, etc.). Processor 416 and memory 418 can be integrated with the server or remote to it.
[00091] The vendor inserts offer or advertisement parameter information 420 into the vendor's UI 412, which is received at server 414 (for example, via an Internet connection, a cellular connection, etc.), processed by processor 416 , and stored in memory 418. Offer parameters 420 may include, but are not limited to, information describing items 422 to be offered for sale to the customer, discount information 424 (for example, a discount percentage, a fixed discount amount, etc. .), expiration information 426, other offer 428 terms (e.g. 10% off a purchase over $ 50), etc. The information from the offer parameter 420 additionally includes the target customer criteria 430 that describe what the seller considers to be an ideal customer to whom the offer should be presented. The seller enters the offer information by selecting offer parameters from one or more drop-down menus, entering information in a field or text box, or similar. The seller may provide or generate illustrations or graphics that are used or displayed in the advertisement. Processor 416 executes instructions to generate one or more graphic offer advertisements 432 based on information from the offer parameter entered by the seller and the optional graphics or illustrations provided by the seller.
[00092] Additionally, processor 416 accesses the LUT of CPE 4343 to retrieve the pricing information for the 432 advertisement (s). The pricing can be based on any appropriate variables including, among others, size of the advertisement, awareness of advertising on a web page, etc. In addition, the price information in the LUT of CPE 34 depends on the size of the discount offered by the seller. For example, given a set of offer parameters, an advertisement can have a CPE of $ 20 to place 1000 targeted advertisements. If the seller offers a 10% discount on advertising, the CPE can be $ 18. A 20% discount can result in a CPE of $ 16 and so on. It will be realized that the reduced CPE scale for larger discounts can be linear or non-linear, as a matter of design choice.
[00093] Optionally, target customer criteria 430 includes tolerance information, where the seller can specify a tolerance for target customer criteria being met. For example, the seller may specify that if a predefined percentage of criteria (for example, 80%, 90%, 95%, etc.) of criteria are met by a customer, then the offer can be presented to the customer, increase a number of customers reached by a given advertisement by ensuring that the customer is still a desirable target for the advertisement. According to an example, a salesperson can specify five criteria or KLIs that the salesperson wants to be associated with a customer in order to present targeted advertising to the customer, and the salesperson can assign priority levels or weights to reach the KLIs. If less than a desired number of customers corresponds to all five KLIs, then the lowest priority KLI can be abandoned and customers corresponding to five most relevant KLIs can be directed to display for the advertisement in order to achieve a desired number of advertising presentations to the desired number of qualified customers.
[00094] Server 414 (and / or processor 416) accesses the website of a 502 financial institution, which allows advertisements to be placed on it. The 502 website has a 504 customer profile database that includes 506 customer profiles for any number of customers (labeled as C1, C2, CN, where N is a number) of the financial institution. Memory 418 stores anonymous customer profiles 507 that include information or lifestyle information indicators (KLIs) 508, which can include information about customers C1 through CN that is entered directly by the customer (eg age, zip code, interests personal or hobbies, occupation, marital status, etc.) or that are included through the customer's actions (for example, purchases, web page history, anonymous transaction information and / or bank account, etc.). Such information and its user to identify target customers are described in co-pending U.S. Patent Application No. 12 / 266,199, and co-pending U.S. Patent Application No. 12 / 403,656, both of which are incorporated here as a reference in its totalities. The anonymity of the customer profile information is described here in relation to Figures 1-10.
[00095] When a user registers on website 502 through the client UI 442, the processor executes the matching algorithm 444 (for example, a set of instructions executable on a computer) that compares the KLIs 508 in the user profile 506 for the target customer criteria 430 to determine whether the customer meets the target customer criteria 430. If a match is identified, then advertisement for offer 432 is displayed to the customer on website 502.
[00096] Events 447 are monitorable entries (for example, user clicks, purchases, forms filled out by the user, other user actions, etc.) and are stored in memory. As monitorable events occur, event calculation component or algorithm 446 is executed on processor 416 to continue monitoring the number of events associated with the advertisement. Periodically (for example, monthly, quarterly, etc.), invoice 448 data is generated comprising the number of events associated with the advertisement (for example, in a given time period or billing interval), the CPE for the advertisement, and the total cost of advertisements for the period. An invoice 450 is then transmitted to the seller. When the seller pays the amount due on the invoice, part of the payment is provided to the financial institution, and the rest is retained by the advertising placement service provider (for example, the server owner).
[00097] FIGURE 14 illustrates a method of providing the service described with respect to Figure 13, according to the various aspects described here. One or more of the steps of the method described in relation to Figure 14 can be implemented on a 468 computer. In 520, the offer parameter information is received (for example, at a service or advertising placement provider) from a seller. In 522, a CPE lookup table is accessed to identify a cost per event for the offer on a financial institution's website. The CPE depends on the offer parameters, including the size of the discount offered, the type of events specified by the seller (for example, click, purchase, advertisement presentation, completed form, etc.). For example, a large discount has a CPE less than a lower discount for the same item or service. In 524, the offer is presented to qualify customers of the financial institution when they register on the financial institution's website. Customer qualification is determined by comparing target customer criteria specified by the seller to KLIs in a customer profile stored in a financial institution database for the customer. At 526, the event specified by the seller is detected and a calculation of the number of times the event occurs is updated (for example, periodically or continuously). Periodically, a seller invoice is generated at 528. The invoice is transmitted to the seller at 530. Payment is received by the seller at 532. A predetermined portion of the seller's payment is then provided to the financial institution at 534. In this way, the financial institution receives a payment to allow advertising to be displayed on its website, and can accept a lower payment per event associated with advertisements displayed in exchange for greater discounts for its customers. The seller is encouraged to provide greater discounts to attract customers to click on the advertisement, and the financial institution is encouraged to charge less for displaying the advertisement in order to provide greater discounts for its visitors or customers, which in turn increases the likelihood of future visits to the financial institution's website (ie increased website traffic).
[00098] The methods illustrated in FIGURES 12 and 14 can be implemented in a computer program product that can be run on a 468 computer or computing components (for example, server 414, processor 416, memory 418, etc.) on system of Figures 11 and 13. In addition, it should be realized that any suitable computing environment can be employed in accordance with the present achievements. For example, computing architectures including, among others, standalone, multiprocessor, distributed, client / server, minicomputer, mainframe, supercomputer, digital and the like can be employed in accordance with the present achievements.
[00099] The computer may include a processing unit such as processor 416 in Figures 11 and 13, a system memory such as memory 418 in Figures 11 and 13, and a system bus that couples various system components including system memory for the processing unit. The processing unit can be any one of several commercially available processors (for example, a central processing unit, a graphics processing unit, etc.). Dual microprocessors and other multiprocessor architectures can also be used as the processing unit.
[000100] The system bus can be any of several types of bus structure including a memory bus or memory controller, a peripheral bus, and a local bus using any of a variety of commercially available bus architectures. Computer memory includes read-only memory (ROM) and random access memory (RAM). A basic input / output system (BIOS), containing the basic routines that help to transfer information between elements inside the computer, such as during startup, is stored in ROM.
[000101] The computer can also include a hard disk drive, a magnetic disk drive, for example, to read or write on a removable disk, and an optical disk drive, to read a CD-ROM disk or read or write in another optical medium. The computer typically includes at least some form of computer-readable medium. The computer-readable medium can be any available medium that can be accessed through the computer. By way of example, and not limitation, the computer-readable medium may comprise a computer storage medium and a communication medium. The computer storage medium includes volatile and non-volatile, removable and non-removable media implemented in any method or technology for storing information such as computer-readable instructions, data structures, program modules or other data. Computer storage medium includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile discs (DVD) or other magnetic storage devices, or any other medium that can be used for store the desired information that can be accessed by the computer.
[000102] The communication medium typically incorporates computer-readable instructions, data structures, program modules or other data into a modulated data signal such as a carrier wave or other transport mechanism and includes any means of delivering information. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a way as to encode information in the signal. By way of example, and not limitation, the communication medium includes wired media such as wired network or direct wired connection, and wireless media such as acoustic, RF, infrared or other wireless media. Combinations of any of the above can also be included within the scope of the computer-readable medium.
[000103] A number of program modules can be stored in the drives and RAM, including an operating system, one or more application programs, other program modules, and non-program interrupted data. The operating system on the computer can be any of a number of commercially available operating systems.
[000104] A user can enter commands and information on the computer using a keyboard (not shown) and a pointing device or pen (not shown), such as a mouse. Other input devices (not shown) may include a microphone, an IR remote, a joystick, a game pad, a satellite card, a scanner, or the like. These and other input devices are often connected to the processing unit via a serial port interface (not shown) that is coupled to the system bus, but can be connected via other interfaces, such as a parallel port, a game, a universal serial bus (USB), an IR interface, etc.
[000105] A monitor (not shown), or other type of display device, can also be connected to the system bus via an interface, such as a video adapter (not shown). In addition to the monitor, a computer typically includes other peripheral output devices (not shown), such as speakers, printers, etc. The monitor can be used with the computer to present data that is electronically received from one or more different sources. For example, the monitor can be an LCD, plasma, CRT type, etc. which presents data electronically. Alternatively or additionally, the monitor can display data received in a hard copy format such as a printer, facsimile, plotter. The monitor can display data in any color and can receive data from the computer via any wired or wireless protocol and / or standard.
[000106] The computer can operate in a network environment using physical and / or logical connections to one or more remote computers, such as remote computer (s). The remote computer (s) can be a workstation, a server computer, a router, a personal computer, a microprocessor-based entertainment appliance, a peer-to-peer device, or other common network node, and typically includes many or all of the elements described in relation to the computer. The logical connections represented include a local area network (LAM) and a wide area network (WAN). Such network environments are commonplace in offices, corporate computer networks, intranets and the Internet.
[000107] When used in a LAN network environment, the computer is connected to the local network through a network interface or adapter. When used in a WAN network environment, the computer typically includes a modem, or is connected to a communications server on the LAN, or has other means to establish communications over When, such as the Internet. In a network environment, the program modules represented in relation to the computer, or parts of them, can be stored on the remote memory storage device. It will be realized that the network connections described here are exemplary and other means of establishing a communications link between computers can be used.
[000108] The methods and systems for providing targeted content to specific customers while reducing the cost of advertising to a seller in exchange for increased discounts for the customer were described with reference to specific achievements. Modifications and changes will occur to technicians on the subject after reading and understanding the previous detailed description. For example, the methods and systems described above can also be used to deliver targeted content - content that is not advertising - to customers based on the rating described above and transactional metrics. The invention is not limited only to those embodiments described above. Instead, the invention is intended to cover all modifications and alterations that are within the scope of the appended claims and their equivalents.

权利要求:
Claims (15)
[0001]
1. METHOD FOR STORING OFFERS FOCUSED ON A LIBRARY OF OFFERS FOR A CUSTOMER DURING A NAVIGATION SESSION ON THE WEB ONLINE, characterized by including: detecting the consumer logged into a secure website of a financial institution and providing the consumer computer cookie that includes an ADIC for the customer that corresponds to a UCIC for the consumer; detect that the customer has navigated away from the financial institution's secure website and present an offer focused on the customer on a web page being visited by the customer, where the targeted offer is not requested by the customer and selected by an ad provider using a code ad delivery identification (ADIC) corresponding to anonymous customer data that describes the customer and is provided to the ad provider by a third party source; display of a menu presenting a plurality of selectable options to the customer when the customer activates the menu, the options representing the actions to be performed in the offer; determine that the customer has actively selected, through an input device, an option to store the offer in the offer library; and storing the offer for the offer library in a computer-readable medium upon receipt of the customer's input, in which the offer library can be accessed by the customer for customer analysis of the offers stored therein; where the offer is focused on the customer anonymously using an ADIC in which the previous steps are implemented through a processor programmed to execute executable instructions by computer; where the web page is hosted by a financial institution and the customer is a customer of the financial institution; where the targeted offer is an offer from the financial institution and further comprises directing the customer to view the offer using a unique customer identification code (UCIC) that associates the customer with the customer's anonymous financial transaction information and further protects anonymity of the customer; and where the method further comprises updating the UCIC and ADIC to reflect the user's interest in the subject of the offer based, at least in part, on the determination that the user has actively selected the option to store the offer in the offer library.
[0002]
2. METHOD, according to claim 1, in which the plurality of options selectable in the menu is characterized by still comprising one or more among: an option to ignore the offer; an option to remind the customer to review the offer before leaving the web page; an option to present additional details of the offer to the customer immediately; an option to present the library of offers to the customer; and an option to send the offer to the customer via one or more of: an email; a text message; a message of the type of multimedia message service (MMS); and a social messaging service.
[0003]
3. METHOD, according to claim 2, characterized by the fact that it also includes the presentation of the offer library to the customer upon receipt of the customer's input regarding the selection of the option to present the offer library to the customer.
[0004]
4. METHOD, according to claim 3, characterized by the fact that the library comprises only offers that the customer has selected to save in the offer library.
[0005]
5. METHOD, according to claim 3, in which the offer library is characterized by comprising all offers presented to the customer, regardless of whether the customer selected the option to save the offers in the offer library.
[0006]
6. METHOD, according to any of the previous claims, characterized by still including automatically deleting offers from the offer library on the expiration date of the respective offers.
[0007]
7. METHOD, according to any of the previous claims, characterized by still comprising the display of a designated interaction region, in which the menu is activated when the customer interacts with the interaction region designated by at least one among: clicking on designated interaction region; and hovering over the designated interaction region.
[0008]
8. METHOD, according to any of the preceding claims, characterized in that the focused offer is an offer from a third party merchant, and in which the advertising release identification code (ADIC) describes the customer without including information by which the identity customer personnel is determinable.
[0009]
9. METHOD OF DISPLAYING FOCUSED OFFERS TO QUALIFIED CUSTOMERS, characterized by comprising: definition of a plurality of advertising zones on a web page; each of the advertising zones by defining one or more parameters of each advertising zone; selection of an advertising offer for each advertising area; placement of selected offer advertising in the respective advertising areas; and positioning a designated interaction region in each advertising zone, the designated interaction region being selectable by a customer viewing the web page to activate a menu comprising selectable options to perform predefined actions in advertising offers in the advertising zones; and wherein the previous steps are implemented through a processor programmed to execute computer executable instructions stored in a computer-readable medium; and detecting that the consumer has logged in to a secure website of a financial institution and providing the consumer's computer with a cookie that includes an ADIC for the customer that corresponds to a UCIC for the consumer; detect the customer browsed away from the financial institution's secure website and present an offer targeted to the client on the web page visited by the client, where the targeted offer is not requested by the client and selected by an ad provider using the identification code of ad delivery (ADIC) corresponding to anonymous customer data that describes the customer and is provided to the ad provider by a third party source; where the selectable options comprise an option to remind the customer to review the offer before leaving the web page; and further comprising updating a unique customer identification code (UCIC) that correlates the customer with the customer's anonymous financial transaction information and further protects the customer's anonymity and an ad delivery identification (ADIC) code that describes the customer’s interests in order to reflect the customer’s interests in the offer based, at least in part, on one or more selectable options selected by the user.
[0010]
10. METHOD, according to claim 9, in which the selectable options are characterized by comprising: an option to withdraw from the offer; an option to present additional details of the offer to the customer immediately; an option to arm the offer in a library of offers; an option to present the library of offers to the customer; and an option to send the offer to the customer via one or more of: an email; a text message; a multimedia message service (MMS) message; and a social messaging service.
[0011]
11. METHOD, according to one of claims 9 or 10, in which the parameters are characterized by comprising one or more of: dimensions of the advertising zone; and form of advertising zone.
[0012]
12. METHOD, according to any of claims 9 to 11, in which the web page is hosted by a financial institution and the client is a client of the financial institution, and is characterized by still comprising: allocation of at least one among the plurality of advertising zones for advertising within the financial institution's internal offer; and allocating at least one of the plurality of advertising zones for an external offer advertising by a third party supplier.
[0013]
13. SYSTEM TO ALLOW A CUSTOMER TO STORE OFFERS FOCUSED ON AN ONLINE OFFER LIBRARY, characterized by understanding: a web page on which the customer is presented with a targeted offer in which the targeted offer is not requested by the customer and selected by an ad provider using an ad delivery identification (ADIC) code corresponding to anonymous customer data provided to the supplier from a third party source; a processor that executes the stored instructions to: present the offer to the customer on a web page being visited by the customer; display a menu comprising a plurality of options selectable to the customer when the customer activates the menu, the options representing actions to be performed in the offer; determine whether the customer has actively selected, via an input device, an option to store the offer in the offer library; and store the offer in the offer library in a computer-readable medium upon receipt of the customer's input, where the offer library is accessible by the customer for customer analysis of the offers stored therein; an interaction region designated in the offer; and a menu comprising a plurality of selectable options, the menu being activated when the customer interacts with the designated interaction region; where the web page is hosted by a financial institution and the customer is a customer of the financial institution; where the targeted offer is an offer from the financial institution where the processor is further configured to direct the customer to display the offer using a unique customer identification code (UCIC) that associates the customer with the customer's anonymous financial transaction information and further protects the customer's anonymity; and where the processor is further configured to update the UCIC and ADIC to reflect the user's interest in the subject of the offer based, at least in part, on the determination that the user has actively selected the option to store the offer in the library of offers.
[0014]
14. SYSTEM, according to claim 13, in which the plurality of options selectable in the menu is characterized by still comprising: an option to ignore the offer; an option to remind the customer to review the offer before leaving the web page; an option to present additional details of the offer to the customer immediately; an option to store the offer in an offer library; an option to display the library of offers to the customer; and an option to send the offer to the customer via one or more of: an email; a text message; a multimedia message service (MMS) type message; and a social messaging service.
[0015]
15. SYSTEM, according to claim 14, characterized in that the processor still executes the stored instructions to: display the library of offers to the customer by selecting the option to display the library of offers to the customer.

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同族专利:

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公开号 | 公开日

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EP2569746A4|2015-07-08|

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CN103098084A|2013-05-08|

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EP2569746A1|2013-03-20|

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US20110276374A1|2011-11-10|

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US20210073802A1|2021-03-11|

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WO2011143166A1|2011-11-17|

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US20200234290A1|2020-07-23|

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BR112012028898A2|2017-03-14|

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US10614459B2|2020-04-07|

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法律状态:
2018-12-26| B06F| Objections, documents and/or translations needed after an examination request according art. 34 industrial property law|

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2019-09-17| B06U| Preliminary requirement: requests with searches performed by other patent offices: suspension of the patent application procedure|

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2020-06-30| B06A| Notification to applicant to reply to the report for non-patentability or inadequacy of the application according art. 36 industrial patent law|

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2020-11-03| B09A| Decision: intention to grant|

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2021-01-05| B16A| Patent or certificate of addition of invention granted|Free format text: PRAZO DE VALIDADE: 20 (VINTE) ANOS CONTADOS A PARTIR DE 10/05/2011, OBSERVADAS AS CONDICOES LEGAIS. |

优先权:

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申请号 | 申请日 | 专利标题

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US33293310P| true| 2010-05-10|2010-05-10|

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US61/332,933|2010-05-10|

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PCT/US2011/035850|WO2011143166A1|2010-05-10|2011-05-10|Targeted marketing with cpe buydown|

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